Q. So why should I use Direct Mail to build a business or expand an existing one? Did something change recently?
A. The answer is as simple as it is complex. Direct Mail has never gone away. In fact, the pendulum has been swinging back to Direct Mail due to the increased technologies that have blocked on-line marketing – from more dynamic spam filters; to pop-up blockers as well as new technologies that block advertising on some websites. On line advertising has increased to a point where everyone is fighting for position on search engines where responses are gauged on click through and open rate rather than new customers or sales results.
Q. So what makes Direct Mail work? What has made it work for 182 years and does it work for all businesses?
A. Direct mail plays to a completely captive audience. Unlike on line marketing techniques there is a 100% open rate because everyone goes to their own mail boxes and pulls out mail. Everyone will eventually “touch” your message and they will all look at it before they make a buy or no buy decision. Direct mail works for all consumer products offered to consumers and for all Business to Business offerings because it allows for the flexible presentation of your message and targets either businesses or consumers depending upon whom you would like to reach.
Q. How does PostalPronto! help me to identify my potential customers?
A. The United States Postal Service (USPS) launched its first version of EDDM (Every Door Direct Mail) in 2011 and over the past several years the enhancements to this program have been amazing! EDDM reaches every single person and business that receives mail in the United States and every one of these recipients has been classified according to search criteria that enable you to identify your ideal consumer or business prospects! PostalPronto! is linked directly into the USPS database and delivers this mapping tool of prospects directly to you every day, 24/7. https://www.usps.com/business/every-door-direct-mail.htm
Q. How can I possibly deliver my message to potential customers using EDDM for my Direct Mail Marketing without a mailing list?
A. EDDM is a mapping tool and it’s not a mailing list. You identify either the consumers or businesses you want to reach by zip code, age, income or household size, the type of dwelling and other criteria and those prospects destinations are printed directly on to your advertising piece identified by carrier route and destination. Then they are sorted to those specific carrier routes and destinations – delivered to the local Post Offices by the USPS – and the letter carrier delivers it! Unlike Direct Mail of the past; and unlike other on-line marketing approaches that cannot select the prospects you need to reach, letter carriers will only deliver your message to the exact prospects you wish to reach! For example, if a there are 20 households on a letter carrier’s block, and only 12 meet the criteria of a potential customer according to your selection process only those 12 have been programmed to receive your printed message.
Q. Can any direct mail printer use EDDM to deliver my message?
A. Yes and PostalPronto! has a database of about 7,000 print suppliers form Main to Florida; from New York to California and everywhere in between ready to deliver your message to wherever you want to deliver it!
Q. So what makes PostalPronto! different than anyone else who supplies Direct Mail Marketing Solutions?
A. First of all, PostalPronto! is powered by PrintVision, the patented reverse auction technology that guarantees the lowest possible price among a database of 7,000 of the highest quality direct mail printers in America. Because our suppliers are located throughout all 50 States, not only will you be able to get your message out as economically as possible, but regional suppliers will get your message there fast. That why we can say with complete confidence.